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Marka Subscrify

Recurring subscriptions for Shopify — built on native selling plans, charged through Shopify’s own subscription billing, and wrapped in the two things most subscription apps treat as afterthoughts: dunning that actually recovers failed payments, and a portal subscribers can use without emailing you.

0

card details stored by us

3

GDPR webhooks implemented

1

subprocessor — Azure

What it does

Everything a subscription actually needs.

Plans are configured in the admin, attached to products through Shopify’s selling plan APIs, and rendered on the storefront by a theme app extension. Renewals are executed by Shopify.

Selling plans

Subscribe-and-save on any product or variant, built on Shopify’s native selling plan APIs.

Flexible intervals

Weekly, fortnightly, monthly or a schedule you define, with minimum commitments where you need them.

Customer portal

Subscribers pause, skip, swap, reschedule or cancel themselves — within limits you set.

Dunning that recovers

Configurable retry schedules and update-payment emails, so a declined card is not a lost customer.

Cancellation flows

Ask why, offer a pause or a discount instead, and keep the reason for your retention reporting.

Churn reporting

Active subscribers, MRR, churn rate and recovery rate — the four numbers a subscription business runs on.

How it is built

The four decisions that matter.

A subscriptions app carries more regulatory weight than most. These are the positions we took, stated before you install rather than discovered afterwards.

Shopify holds the card, not us

Recurring charges run against the payment mandate your customer authorises at checkout. We store Shopify’s identifier for that mandate and nothing else — no card numbers, no CVV, no bank details, no PCI scope.

Uninstalling does not cancel anyone

Subscription contracts live in Shopify, not only in this app. If you uninstall, automated processing stops but your subscribers are still subscribed. We say so in the app, in the terms and on the support page, because finding out afterwards is how merchants lose trust.

Auto-renewal law is on your side of the line

ROSCA and the FTC negative-option rule, California’s ARL, the EU Consumer Rights Directive: all of them bind the seller, not the app. We give you pre-renewal reminders, one-click cancellation and clear disclosure blocks so you can meet them — and we say plainly that meeting them is yours.

Nothing hostage on downgrade

Downgrading pauses configuration beyond the new plan’s limits. It never deletes a subscription, a plan or a customer record. Upgrade again and everything returns as it was.

Data & hosting

Where everything runs.

Hosting
Microsoft Azure — Container Apps + Database for PostgreSQL, Central India region
Encryption
TLS in transit, encrypted at rest by Azure
Subprocessors
Microsoft Azure only — no analytics brokers, ad networks or third-party trackers
Payments
Shopify subscription billing — the card never reaches us
Protected customer data
Level 2 — name, email, phone and address, each justified field by field
Privacy webhooks
customers/data_request, customers/redact and shop/redact implemented
On uninstall
Session and access token deleted immediately
Support
support@houseofmarka.com

Publisher

This app is published and supported by Marka Modern Retail Private Limited, trading as House of Marka, from our registered office at Basement, Plot No. 39, Sector 27, Gurugram, Haryana 122001, India. The same entity operates this website and every consulting engagement on it.

Next step

Need a subscriptions app built like this one?

Marka Subscrify is what our Shopify practice ships for itself. The same team builds public and private apps, themes and checkout extensions for clients.