Shopify app · Analytics
In App Store reviewMarka Metrics turns a Shopify store’s orders, customers and visits into clear answers: what sells, who buys, and where shoppers leave. It follows Shopify’s own sales definitions, breaks sales down by product, city, sales channel or payment method, and adds customer segments, cohorts, predicted lifetime value, profit, sales tax and VAT summaries, and drop-off analysis for every page and checkout step. It is a dashboard for the merchant: nothing is added to the storefront.
$0
Free plan with every core dashboard
Flat
prices — no revenue share, no charge per order
In review
at the Shopify App Store
What it does
Sales, product and customer dashboards that follow Shopify’s sales definitions, broken down by product, city, sales channel or payment method, with period comparison.
Customer segments, retention cohorts, personas and predicted lifetime value — and, on Pro, segments synced to Shopify customer tags.
Net profit with product costs, fees and ad spend, alongside ROAS and customer acquisition cost.
How orders are paid, refund and undelivered rates, parcels that come back by country, city, carrier and postcode area, and returns by product, size and reason.
Sales tax by US state and jurisdiction with a nexus tracker, VAT by country and rate, and One Stop Shop and UK VAT summaries.
Every page, the purchase funnel and each checkout step, with traffic sources, landing pages, devices and site searches.
Five attribution models, channel paths, UTM health and creator results, built from visits to your own store.
Sales forecasts, inventory forecasting and reorder suggestions. Forecasts are estimates and are labelled as estimates.
Export any table to CSV, Excel, PDF or JSON, build and save your own reports, and schedule them by email.
Pricing
Prices are in USD and billed through Shopify. Paid plans include a 14-day free trial. No plan charges per order, and no plan limits how far back your reports go. These are the plans submitted with the App Store listing.
$0/ month
$29/ month
14-day free trial
$79/ month
14-day free trial
Getting started
01
The App Store listing is in review. Until it is published, write to tech@houseofmarka.com with your store URL.
02
Marka Metrics imports your orders and customers. How far back it can go depends on the order access Shopify grants the app.
03
Sales, products, customers, traffic and geography are ready on the Free plan, with nothing to configure.
04
Send any table to a file, or schedule a report to arrive by email.
Questions
Marka Metrics is a Shopify analytics app. It turns a store’s orders, customers and visits into dashboards and reports: sales by product, city, channel and payment method; customer segments, cohorts and predicted lifetime value; profit; sales tax and VAT summaries; and drop-off analysis for every page and checkout step. It is made by House of Marka and published by Marka Modern Retail Private Limited.
The guide
The paperwork
Published with the App Store listing when Shopify's review completes. Early-access stores receive it with their setup.