Custom software
Custom software for the process nobody sells a product for.
House of Marka builds custom software of any kind: web platforms and SaaS products, internal tools, integrations between the systems you already run, automations and AI features that do real work. One studio for the whole job — design, engineering, cloud and the operation after launch.
What we build
The work, in concrete terms.
Web applications and SaaS products on Next.js, React and TypeScript
Internal tools, dashboards and admin systems that replace spreadsheets and email
Integrations and data pipelines between ERPs, marketplaces, CRMs and warehouses
Automation of document intake, reconciliation, reporting and approvals
Applied AI: agents with approval gates, retrieval over your documents, evaluation and guardrails
Cloud architecture on Azure, AWS or GCP, infrastructure as code, monitoring and on-call
Rescue and modernisation of software another team left behind
Any custom service, one team
Most custom software needs several disciplines at once — a designer, engineers, someone who understands the cloud, and someone who has shipped AI features that work outside a demo. House of Marka is all of them under one roof, so there is one accountable team from the first workshop to the on-call rota.
Scoped before it is priced
We will not guess at a number. A fixed-fee discovery sprint of two to three weeks maps the process, reads the systems it touches and ends in an architecture, a clickable prototype and a fixed price. You keep all of it whether or not you build with us.
Engineered to be operated
Software is a running cost, not a finished object. Everything we build ships with infrastructure as code, monitoring that pages a human only when it should, documentation and runbooks. We can run it against an SLA, or your team can, with our pairing.
AI where it earns its place
We use frontier models the way a craftsman uses a good tool — where they beat the existing process on a test set, with approval gates on anything that spends money or changes a record, and with cost per task treated as a design constraint from day one.
Why House of Marka
What you get that a body shop will not give you.
Senior people, start to finish
A pod of three to six senior engineers and a designer, with weekly demos. No hand-off to a team you have not met.
Fixed-fee discovery
Two to three weeks that end in an architecture, a plan and a fixed price — yours to keep, whoever builds it.
You own everything
Source code, infrastructure definitions, app listings and accounts transfer to you. There is no proprietary runtime to be locked into.
Measured, not asserted
Speed in Core Web Vitals, conversion in your analytics, accuracy in a test set. We report the number before and after.
US, UK and EU hours
Based in Gurugram, India, with overlapping working hours for US, UK and European teams and on-call cover for what we operate.
How it runs
Scope, prototype, build, operate.
01
Scope
A short paid discovery. You leave with an architecture, a plan and a fixed price — whether or not you build it with us.
02
Prototype
Working software in weeks, not slideware. We prove the risky part first, on purpose.
03
Build
A senior pod of three to six people. Weekly demos, a shared board and direct access to the people writing the code.
04
Operate
Launch is the middle, not the end. We monitor, patch, iterate and report against agreed SLAs.
Questions
Custom software development, answered.
Web platforms and SaaS products, internal tools and dashboards, integrations between business systems, automations, AI features and the cloud infrastructure underneath — plus Shopify apps and iOS and Android apps, which have pages of their own. If it is custom software, it is in scope.