What an AI Readiness Audit Should Cover (and What to Ignore)
The six questions that decide whether an AI initiative ships — data access, process clarity, evaluation, integration surface, governance and unit economics.
"AI readiness" has become a product every consultancy sells and few define. Having run these for commerce and SaaS companies on both sides of the Atlantic, here is what a useful one covers — and the theatre a bad one pads itself with.
The six questions that matter
1. Can the AI reach your data — legally and technically? Not "do you have data". Can a system query your orders, your catalogue, your support history through an API with sane permissions? Is customer data usable under your privacy policy and GDPR/state-privacy obligations? Half of stalled AI projects are stuck here, in plumbing and consent, not in modelling.
2. Which processes are actually specifiable? AI automates decisions that can be described. "Handle supplier emails" is not specifiable; "extract PO number, match against open orders, flag mismatches over €500" is. An audit should leave you with a ranked list of specifiable processes, not an inspiration deck.
3. What does correct look like, and who says so? If nobody can label 200 historical examples as good/bad outcomes, you cannot evaluate a system, which means you cannot safely deploy one. The audit should identify where ground truth exists and what building it would cost where it does not.
4. What is the integration surface? Every system the AI must read from or write to, with the state of its API. This is where estimates become honest — the model is 20% of the work; the ERP connector nobody wants to touch is the other 80%.
5. Who is accountable when it is wrong? Approval gates, escalation paths, audit logs, a named owner. Governance is a design input. Bolting it on later means redesigning the workflow you just shipped.
6. Do the unit economics survive scale? Cost per task at pilot volume and at 20x. Model routing and caching change these numbers dramatically, and a pilot priced on frontier-model list prices often dies in the CFO's spreadsheet when multiplied.
What to ignore
Maturity scores against five-level frameworks. Heatmaps of "AI opportunity by department". Anything benchmarking you against "leaders" defined by survey self-reporting. These fill slides and change nothing.
A good audit ends with three artefacts: a ranked backlog of specifiable use cases with honest integration estimates, an evaluation plan for the top two, and a governance one-pager your board can actually read. Two to three weeks, fixed fee. If a proposal cannot name those deliverables, it is selling you a workshop.
Ours is scoped here — and we tell roughly a third of audit clients that their best first AI project is smaller than the one they came in wanting. That advice is usually worth more than the audit.
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House of Marka is the applied-AI and commerce engineering studio of Marka Modern Retail Private Limited. We research, advise and then build — for merchants and enterprises in the US, UK and Europe.
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